Nike online sales increase 31 per cent since Colin Kaepernick ad reveal: study

Nike’s online sales, after a brief dip, have risen 31 per cent since announcing the controversial choice of Colin Kaepernick as the face of the company’s 30th anniversary “Just Do It” campaign, according to a digital commerce research company

Edison Trends claims it determined Nike’s sales increased 31 per cent after analyzing data from three million anonymous digital e-receipts in the U.S.
On Monday, Nike announced that Colin Kaepernick would be the face of their 30th anniversary “Just Do It” campaign, unveiling an ad featuring Kaepernick’s face that read, “Believe in something. Even if it means sacrificing everything.”
Kaepernick, formerly the quarterback for the San Francisco 49ers, was a controversial choice due to his notoriety for kneeling during the national anthem at NFL games. Nike’s shares fell 3.9 per cent on Tuesday after the announcement.

6 Effective Ways to Stop Thinking About Someone

Do you always feel, that you are doing all the work in your relationship? Are always walking on eggshells and doing the things they want? Do your texts go unanswered and you get calls only when they need you? If your answer to these questions is ‘yes’, then, there is a good chance, that you might be in a ‘one-sided’ relationship. Hold on a minute! Don’t panic. The most important thing to realise, is that you have already put in massive amounts of effort, into making something work for you two. At this point, you need to understand your happiness matter too. I know they have been mean to you and forced you to think that their happiness is the only important thing in the world. It’s not! You don’t need a magic formula to fix your situation. It is the time to drop that unhealthy baggage and take a step towards your happiness. This is how you do it: 1. Acceptance and grief You must realize, that there is nothing special between you two, and it woul...

''President Buhari is healthier than 80% of Nigerians'' Chris Ngige

Minister of Labour and Employment, Chris Ngige, says President Buhari is healthier than 80 percent of Nigerians. The Minister said this about President Buhari when he spoke with journalists in Awka, Anambra State. According to Ngige, the age of President Buhari does not in anyway impede his leadership skills. He drew example from Malayia where he said when the nation was in chaos, they had to bring in 93-year-old, Dr Mahathir bin Mohamad, to lead it as a prime minister. When he was asked to speak on the seeming fatigued persona president Buhari has been noticed to have in recent times, Ngige said “That man (Buhari) you see there is healthier than 80 per cent of Nigerians. I’m a medical doctor; I can tell you authoritatively that he is healthier than most people who see his health as an issue. He sits for over eight hours during our executive meetings. While some of us would be going for tea break to stretch our legs, Mr President...

Turn Your Traditional Wears Into High Fashion

Contrary to the summer vibe, which is a perfect excuse to travel and shop outside the country, we are doing something different this year. We are packing our bags and travelling around Nigeria, ticking off our shopping bucket list our country’s most treasured traditional fashion finds. Not sure where to start? Maki Oh Adire. Photo: Maki Oh The Nike Art Gallery in Lagos is a great starting point. Adire is the most commercialised of our traditional dyeing and weaving techniques, with Adire prints popping up everywhere from Orange Culture to Maki Oh. But their Adire prints don’t hold a candle to the authenticity of the Adire motifs in the gallery’s fabric archives. It is the storied material worth investing in. Chelsea Adefioye in a peach gold Aso-oke Komole iro and buba by Deola Sagoe. Photo: Instagram Not too far from Lagos are the historical walls of Owo Town. With its stellar take on the traditional Yoruba fabric, aso-oke, Owo has some of the best w...

Welcome to Trende's Blog

Search This Blog