Nike online sales increase 31 per cent since Colin Kaepernick ad reveal: study

Nike’s online sales, after a brief dip, have risen 31 per cent since announcing the controversial choice of Colin Kaepernick as the face of the company’s 30th anniversary “Just Do It” campaign,  according to a digital commerce research company


Edison Trends claims it determined Nike’s sales increased 31 per cent after analyzing data from three million anonymous digital e-receipts in the U.S.
On Monday, Nike announced that Colin Kaepernick would be the face of their 30th anniversary “Just Do It” campaign, unveiling an ad featuring Kaepernick’s face that read, “Believe in something. Even if it means sacrificing everything.”
Kaepernick, formerly the quarterback for the San Francisco 49ers, was a controversial choice due to his notoriety for kneeling during the national anthem at NFL games. Nike’s shares fell 3.9 per cent on Tuesday after the announcement.